It seems that every time I speak to someone about the BBC Good Food Show, my estimate of how many pies we’ll need goes up. When I registered on their website for the first time and created my producer profile I saw the statistic that there will be something like 90,000 people (presumably mostly people who like food) at the show. Ninety thousand. Nine zero zero zero and another zero.
Not all of those will want to buy a pork pie, but a few will. But how many is a few? 1%? 5%? Lots of friends are coming, but even with the press we’ve had over the years, most of the people visiting the NEC won’t have heard of us, so it won’t be like it is in Norfolk where people make a beeline for us. And there are hundreds of stalls for them to spend their money at. But on the other hand the pies do look quite inviting on the stall, even if I say it myself.
So I’m going to have new banners for the walls of our stall and get lots of snazzy flyers printed and hopefully people will be able to see what we are about at a glance and be tempted.
The hotel is booked for me and my helpers and our pie plans at this end are coming together, thanks to huge help from the rest of the pie team and our new pie-elf Shauna (@shaunamarshall on Twitter). Shauna is heading fast toward her first baby and had reduced her work hours but has spent Tuesdays crimping alongside the rest of us and been amazing. And during the big week itself our twitter chum/customer/pop-up piestall assistant Dean has offered to come and work with us at HQ. Dean is just the sort of chap to have around, sensible, strong and cheery – and a trained barrista!
Meanwhile, at Birmingham more Twitter friends have offered to be with me (keeping me sane!) on the piestall, Claire, who is famous for her delicious Breckland Orchard drinks and Foodie blogger Linda – who has even set up a pie & tickets competition for the Good Food Show on her blog – it’s a great competition, closes Friday 19th November, so why not enter, treat yourself to a great foodie day out and come and say hi to us and eat a fine pork pie.
Small businesses aren’t just about business, they are about friends and the community round about them, without being too soppy, I get perfectly amazing help and support every day from our network – life wouldn’t be nearly as much fun without you all.
Anyway, loads to do next week before we climb in the van and head to Birmingham, but I feel like it’s all coming together and we should be able to hold our head high and represent Norfolk and the pies well.
Still – 90,000 people – oh my!